沒有網絡上熱捧的抹茶和人氣茶具,就不能泡茶嗎? (Do We Really Need Viral Matcha and Teaware to Enjoy Tea?)

文: TSUKIMI JAPAN
最後更新: 2026/OCT/16

(English below)

 

網絡上被熱烈推薦的那款抹茶、焙茶粉,還有那件人氣茶具,你真的喜歡嗎?

社交平台上,總會有一些抹茶、焙茶粉和茶具在網絡上受到熱烈推薦。看見很多人分享、推薦,甚至紛紛入手,我們難免也會感到好奇,想知道它們到底有什麼特別。

不過,有時候也可以反問自己:
如果沒有這些網絡上的熱門推薦,我們還會不會一樣享受泡茶的樂趣?

大家都說好喝,就一定適合自己嗎?

有時候,當你終於有機會喝上一款一直被熱烈推薦的名牌抹茶,滿心期待地沖泡、品嚐,卻發現實際喝到的味道,與社交平台上的描述有很大差異。

這時候,你的第一個反應會是什麼?

你會不會先懷疑,是不是自己的沖泡方式不對?是不是水溫或茶水比例出了問題?還是自己的味覺不夠敏銳,不懂得欣賞這款茶?

明明是自己親口喝到的感受,卻因為網絡上有太多好評,反而開始懷疑自己的判斷。

但其實,別人喜歡的風味,不一定就是你喜歡的;一款備受推崇的茶,也不一定適合每個人的口味。

沖泡方式、水溫和茶水比例等,都會影響一杯茶的表現,而每個人的味覺感受與喜好,本來就有所不同。

如果親身品嚐後,發現它並沒有想像中合自己口味,也不需要勉強自己喜歡。喝茶沒有必要為了迎合別人的評價,而否定自己的感受。

但如果再深入想一想,這些網絡上的好評,又是基於什麼作出的?

一款茶被形容為「好喝」,甚至被推薦為「不喝就可惜」的必試之選,背後的判斷標準又是什麼?是香氣、鮮味、甘味或澀味的表現,還是單純因為顏色綠、適合沖泡成拿鐵或製作甜品,又或是因為品牌知名度高、受到許多人追捧?

每個人對茶都有自己的理解、品茶經驗,以及評價茶的方式。即使是出於真誠的分享,也未必能全面反映一款茶的特點,更不代表這些評價就一定適用於每個人。

別人的評價,可以作為認識一款茶的參考,但不應成為判斷它好壞的唯一標準。

與其單憑社交平台的評價決定一款茶是否值得入手,不如親自品嚐不同的茶,感受各自的風味與特點,慢慢找到自己真正喜歡的茶。

抹茶也好,焙茶粉也好,都不必因為某個品牌備受推崇,就認為它一定適合自己的口味。

茶具亦然。一件茶具可以因為造型、質感或製作工藝而吸引我們,也可以只是因為使用起來順手,每次拿出來泡茶時,都讓自己感到愉快。

不一定要選擇最熱門的款式,也不一定要追隨備受推崇的品牌。

有時候,當同一款產品不斷出現在眼前,我們很容易把「很多人喜歡」與「自己也應該喜歡」連在一起。看見別人擁有,便想著自己是不是也需要;看見別人推薦,便擔心自己會不會錯過了什麼。

但其實,在不斷追逐熱門產品的同時,或許也可以留一點空間給自己的喜好。

不妨問問自己:

  • 如果沒有看過那些推薦,我還會對它感興趣嗎?
  • 如果沒有人告訴我它很好喝,我還會喜歡它的味道嗎?
  • 如果手上已有一件自己很喜歡的茶具,我真的需要再添置一件嗎?

這些問題,沒有標準答案,也不是要我們每次都反覆思考,而是希望在眾多聲音之中,我們仍然知道自己喜歡什麼、需要什麼。

比起追逐潮流,更重要的是了解自己

畢竟,喝茶本來就是一件很簡單的事。
一款自己喜歡的茶,一件喜歡的茶具,一點願意慢下來的時間,就足以享受泡茶的樂趣。
不必每一款熱門抹茶都擁有,也不必因為沒有某件人氣茶具,就覺得自己的茶席少了什麼。

茶的樂趣,不應該只存在於追逐潮流之中。

接觸茶,可以從別人的分享開始;認識茶具,可以從欣賞別人的收藏開始。
網絡上的潮流每天都在變,而自己真正喜歡的茶,不一定需要很多人認同。
與其追逐每一款熱門產品,不如慢慢探索,找到真正適合自己、讓自己享受其中的茶。

-

On social media, there is always a new matcha, hojicha powder, or piece of teaware being enthusiastically recommended. When we see so many people sharing their experiences, making recommendations, and rushing to buy these products, it is only natural to become curious and wonder what makes them so special.

But sometimes, it is worth asking ourselves:

Without all these trending recommendations online, would we still enjoy making and drinking tea just as much?

If Everyone Says It Tastes Good, Does That Mean It Is Right for You?

Sometimes, when you finally get the chance to try a famous matcha that has been widely recommended online, you prepare it with high expectations, only to find that its actual taste is quite different from how it was described on social media.

What would your first reaction be?

Would you start wondering whether you had prepared it incorrectly? Was the water temperature wrong? Was the tea-to-water ratio off? Or perhaps your palate was not refined enough to appreciate this matcha?

Even though you are experiencing the taste for yourself, seeing so many positive reviews online can make you question your own judgement.

But the truth is, the flavours others enjoy may not be the flavours you enjoy. Even a highly acclaimed tea may not suit everyone's palate.

Brewing methods, water temperature, and tea-to-water ratios can all affect how a tea tastes. At the same time, everyone has their own preferences and experiences of flavour.

If you try a tea and find that it does not suit your taste as much as you expected, there is no need to force yourself to like it. There is no need to deny your own experience just to agree with other people's opinions.

But if we look a little deeper, what are these positive reviews actually based on?

When a tea is described as “delicious” or even promoted as a must-try that you would regret missing out on, what standards are being used to judge it? Are people evaluating its aroma, umami, sweetness, and astringency? Or is it simply because of its vibrant green colour, how well it works in lattes or desserts, or the popularity of the brand itself?

Everyone has their own understanding of tea, tasting experiences, and ways of evaluating it. 

Even when a recommendation is shared sincerely, it may not fully reflect the characteristics of a tea, nor does it mean that the same judgement will apply to everyone.

Other people's opinions can be a useful starting point for discovering a tea, but they should not be the only standard by which we judge its quality.

Rather than deciding whether a tea is worth buying based solely on social media reviews, why not try different teas for yourself, explore their individual flavours and characteristics, and gradually discover what you truly enjoy?

Whether it is matcha or hojicha powder, a brand being highly praised does not necessarily mean it is the right choice for your palate.

The same goes for teaware. We may be drawn to a piece because of its design, texture, or craftsmanship. Or perhaps we simply enjoy using it because it feels comfortable in our hands and makes every tea-making session a little more enjoyable.

You do not have to choose the most popular design or follow the brands everyone else admires.

When the same product keeps appearing on our feeds, it is easy to associate “everyone loves it” with “I should love it too”. Seeing others own it may make us wonder whether we need one ourselves. Seeing others recommend it may leave us worrying that we are missing out on something.

But while keeping up with popular products, perhaps we can also leave a little room for our own preferences.

It may be worth asking ourselves:

  • If I had never seen those recommendations, would I still be interested in this product?
  • If nobody had told me it tasted good, would I still enjoy its flavour?
  • If I already own a piece of teaware that I love, do I really need another one?

There are no right or wrong answers to these questions, and we do not need to question every purchase we make. Rather, they are gentle reminders to stay connected to what we genuinely like and what we actually need, even amid all the opinions around us.

Understanding Our Own Preferences Matters More Than Following Trends

After all, enjoying tea can be a simple pleasure.

A tea we love, a piece of teaware we enjoy using, and a little time to slow down are often all we need to enjoy the experience.

We do not need to own every trending matcha, nor should we feel that our tea table is somehow incomplete just because we do not have a particular piece of popular teaware.

The joy of tea should be about more than chasing trends.

Discovering tea can begin with other people's recommendations. Appreciating teaware can begin with admiring someone else's collection.

Trends on social media come and go, but the teas we genuinely enjoy do not need everyone's approval.

Rather than chasing every popular product, take your time to explore, discover your own preferences, and find the teas that truly suit you and bring you joy.